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Heart 2 Melody Records
Electronic Press Kit · 2026

Baltimore, MD · Heart 2 Melody Records

SHANDELL CRUTCHFIELD

R&BSoulHip-HopPop

21,883

Total Audience

2 years window

20,570

12-mo Listeners

+1,329%

34,120

Total Streams

+174%

50+

Countries

Global footprint

Catalog Performance

Flagship Record

Runnin (feat. Avia Cassini)

6.24M

02

Witchu

71K+

03

Lemonade

30K+

04

Lover’s Groove

28K+

05

Deep End

15K+

Spotify — Recent Streams

Lover's Groove

3,504

Runnin (feat. Avia Cassini)

3,053

Follow Me

1,836

Witchu

1,278

Audience

Gender Split

Male71%
Female24%
Non-Binary1%
Unspecified4%

Age Breakdown

25–3443%
18–2425%
35–4416%
45–548%

Core: 25–34

Discovery

Programmed77%
Playlist64%
Direct19%

Biography

IThe Foundation

Shandell Crutchfield’s music lives at the intersection of the sacred and the secular. Trained in gospel, shaped by R&B, and elevated by her own spiritual conviction — she creates music that heals.

Her voice is immediately recognizable: warm, powerful, and impossibly controlled. Shandell Crutchfield doesn’t just sing songs. She delivers them. Every note carries intention. Every lyric carries weight.

IIThe Spirit

Her relationship with music began in the church — in choirs and congregations where music wasn’t entertainment but medicine. That foundation never left her. It became the anchor for everything she creates.

In a world that often mistakes loudness for power, Shandell Crutchfield proves that the deepest impact comes from truth — sung with intention, felt in the soul. She is signed to Heart 2 Melody Records and building her debut body of work.

Milestones

6.24M

Multi-Million Record

“Runnin (feat. Avia Cassini)” surpassed 6.24 million plays — a landmark achievement driven entirely by organic audience growth and platform momentum.

+1,329%

Spotify Listener Growth

Spotify listener base grew 1,329% over 12 months — one of the fastest organic growth rates in the H2M artist catalog.

50+

Countries Reached

Fanbase spans 50+ countries worldwide, with established listener presence in the US, Brazil, Canada, South Africa, UK, and beyond.

77%

Programmed Discovery

77% of streams are driven by programmed sources — 64% from listener-curated playlists — proving sustainable, scalable music discovery.

0% Ads

100% Organic Social Growth

3,001 Instagram accounts reached in 90 days with zero advertising spend. Every follower and every play is authentic audience connection.

Instagram

Views (90d)25,147
Accounts Reached3,001
Reach Growth+55.7%
Organic100%
@officialshandell

TikTok

Followers40.6K
Total Likes924.6K
@bodegashanny

Recognition

International radio play — Zimbabwe

R&B Rising playlist placement

Best of Soul playlist placement

iTunes Electronic chart placements

Shazam

Changes (Dedication to Baltimore)707
Follow Me202

Top Cities

01Washington DC
02Philadelphia
03Atlanta
04Los Angeles
05New York
06Chicago
07Brooklyn
08Houston

Top Countries · 50+ Total

United States11,434
Brazil910
Canada192
South Africa173
United Kingdom137
Australia51

Booking

shandellbooking@heart2melody.com

Live performances, events, features

Press

shandellpress@heart2melody.com

Media inquiries & editorial assets

Management

contact@heart2melody.com

Business & partnerships

Shandell Crutchfield · Heart 2 Melody Records LLC · Baltimore, MD · heart2melody.com

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