Baltimore, MD · Heart 2 Melody Records
SHANDELL CRUTCHFIELD
21,883
Total Audience
2 years window
20,570
12-mo Listeners
+1,329%
34,120
Total Streams
+174%
50+
Countries
Global footprint
Catalog Performance
Flagship Record
Runnin (feat. Avia Cassini)
6.24M
Witchu
71K+
Lemonade
30K+
Lover’s Groove
28K+
Deep End
15K+
Spotify — Recent Streams
Lover's Groove
3,504
Runnin (feat. Avia Cassini)
3,053
Follow Me
1,836
Witchu
1,278
Audience
Gender Split
Age Breakdown
Core: 25–34
Discovery
Biography
Shandell Crutchfield’s music lives at the intersection of the sacred and the secular. Trained in gospel, shaped by R&B, and elevated by her own spiritual conviction — she creates music that heals.
Her voice is immediately recognizable: warm, powerful, and impossibly controlled. Shandell Crutchfield doesn’t just sing songs. She delivers them. Every note carries intention. Every lyric carries weight.
Her relationship with music began in the church — in choirs and congregations where music wasn’t entertainment but medicine. That foundation never left her. It became the anchor for everything she creates.
In a world that often mistakes loudness for power, Shandell Crutchfield proves that the deepest impact comes from truth — sung with intention, felt in the soul. She is signed to Heart 2 Melody Records and building her debut body of work.
Milestones
6.24M
Multi-Million Record
“Runnin (feat. Avia Cassini)” surpassed 6.24 million plays — a landmark achievement driven entirely by organic audience growth and platform momentum.
+1,329%
Spotify Listener Growth
Spotify listener base grew 1,329% over 12 months — one of the fastest organic growth rates in the H2M artist catalog.
50+
Countries Reached
Fanbase spans 50+ countries worldwide, with established listener presence in the US, Brazil, Canada, South Africa, UK, and beyond.
77%
Programmed Discovery
77% of streams are driven by programmed sources — 64% from listener-curated playlists — proving sustainable, scalable music discovery.
0% Ads
100% Organic Social Growth
3,001 Instagram accounts reached in 90 days with zero advertising spend. Every follower and every play is authentic audience connection.
Recognition
International radio play — Zimbabwe
R&B Rising playlist placement
Best of Soul playlist placement
iTunes Electronic chart placements
Shazam
Top Cities
Top Countries · 50+ Total
Shandell Crutchfield · Heart 2 Melody Records LLC · Baltimore, MD · heart2melody.com
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